Sales and Marketing are not that easy as it appears. Most of the people who come in this field have only a superficial idea about their job responsibilities. They merely think that calling a customer with product details is the only thing that needs to be done. But this is not the case. Selling a product to someone is not that easy. It requires a combination of communication skills and persuasive abilities. Everything counts. From your way of talking to the way you are dressed up, anything can affect your ability to sell. Even the quality of your business card can have an effect on your sales prospects.
Sales Prospecting is a combination of calling and marketing support efforts. The first and foremost thing which I understand is that first of all a potential customer base should be discovered. Not every product is made for everyone. For example if you have to market laptops, you will have to use potential users first. You cannot market laptops to those who do not need it all. You will only waste your time. When you have discovered a customer base it will reduce a lot of work. Now you can communicate with potential customers and inform them about the value of your products. Since they have an interest, they would listen to you and in the end your effort may give result.
Nowadays calling efforts must be supplemented by other techniques as well. Marketing techniques are changing. We here about email and social media marketing. Almost all of us see a number of mails in our inboxes that relate to different products. This can be an effective marketing tool if properly handled. There are blogs as well that can also be a better place for marketing. Hundreds of thousands of bloggers through out the world write posts about different products and share their experience with others.